Datadrag is a collaborative research-based critical thinking project developed in collaboration with Stéphanie Ouillon for Mozfest 2018. Its aim is to explore the intersection between Data, Counter Culture, Queer Theory and Spirituality. The theory of the Quantified Self is explored through a queer lens where data collection is considered as drag, that’s to say, the computational production of fictions of the self. The research is presented as fragments which are referenced in an “academic referencing style” bibliography, plus a series of posters. The research cross-connects with Pia Pandelakis and Camille Khoury’s Datarot project.